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Meet The Initiative Getting Beauty And Sanitary Products To Women In Need

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A new organization collects tampons, deodorant, toothpaste, soap – things that many of us take for granted – and distributes them to women in need. So how does it work and, more importantly, how can you get involved?

Uncomfortable cramps, underlying health conditions and the stamp tax aside, most of us are fortunate to say that our periods are rather simple; we will reach menstrual protection without even having the eyelid.

But for some, these objects are a luxury and a privilege rather than a part of everyday life – and to which they do not have access.

According to gynecologist Anita Mitra, who runs a blog on women's health Gynae Geek about 10% of girls aged 14 live below the poverty line. -21 can not afford to buy sanitary napkins or tampons.

When we consider that about 68,000 women live in temporary shelters or shelters or on the street these statistics become even more disappointing. Fortunately, you can do something to help with a newly founded charity initiative.

Beauty Banks, founded by beauty expert and journalist Sali Hughes and Jo Jones of The Communications Store aims to reduce "hygiene poverty" in distributing products to people who do not have them. Those in need often have to prioritize food rather than basic toiletries because it is not possible to have both.

"This was not really a thing, but rather a series of things," said Jo about the inspiration behind the initiative. "I know teachers who bring sanitary protections to their students to avoid them, and food banks, I've learned that families and individuals must deny priority to toiletries for food – because they are not safe. there is no choice.

"Coupled with Sali's work with the homeless, where it became clear that hygiene products and access to beauty essentials would make a huge difference in people's lives, made us want to do something –

"Sali did so much incredible work with homeless charities and I visited schools and food banks to see where the needs were. The demand for basic toiletries has both overwhelmed us, so we have established links with individual shelters and food banks that we will now serve with our donations. "

Having decided on a name and designed a logo by Lauren Alexa (AKA Instagram & # 39; s @topshelfieillustrated ), they set to work. Armed with a host of contacts 40 years of work in the beauty industry between them, both are now "jostling" to increase donations of unused beauty and hygiene products.

Having set up a shoppable Amazon Wishlist they already had an incredible answer:

"The generosity of the people is just amazing and the feedback is extremely positive, which is great," added Jo. "People are just brilliant, they really are.

"Gathering the products is only one part of the solution – the other is sorting them out and wrapping them up so that they reach our distribution partners (we have five to date, including Trussell Trust Food Banks and First Days). I do not have to spend all my time and energy to solve it. "

Gifts of unopened beauty products can be sent to Beauty Banks c / o Jo Jones, The Communications Store, 2 Kensington Square, London W8 5EP, or you can have an order shipped directly to l & # 39; address.

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